Organizational Information Theory Karl Weick, 1969 · 1979

Organizations exist to reduce equivocality — input that supports more than one reading. Cyberpsychos already runs this loop: agents act first and the operator’s replies serve as the cycles. Its weakest step is retention.

Evidence is thin: case applications and one field study. Sources: Weick, The Social Psychology of Organizing (1969; 2nd ed. 1979) · Putnam & Sorenson, “Equivocal messages in organizations,” Human Communication Research (1982) · Kreps, USC Faculty Senate field test, Communication Yearbook 4 (1980) · Taylor & Van Every (2000), critique · Wikipedia overview